Petal & Pins

Category: Melbourne trade fair

Life Instyle Melbourne 2018

petal & pins at LIS rose card

For Spring/Summer I’ve created a brand new card collection with pretty colours and whimsical designs with apple blossom, jonquils, sea shells and Flemish butterflies!

I’m also delighted to introduce a range of linen tea towels and new designs to our popular Love Letters & Christmas Collections.

You may have seen some sneak peeks on the petal & pins instagram of these new designs and I’ll be showing the full range including our signature collection the Garden Fairy’s Wardrobe® at Life Instyle Melbourne next week at stand 2249.

If you are retailer you have a chance to win $1000 to spend at the event by registering to attend here.

The ultimate destination for all things in style.

“Life Instyle is a boutique trade event for leading buyers with a discerning eye for quality and style. With a strong focus on creative excellence and innovative design, Life Instyle has become a highly anticipated and sought after event within the retail industry and a centre of activity for buyers with their finger on the pulse.

Explore a mix of beautiful designer brands featuring premium homeware, giftware, lifestyle and kids products all within an inspiring and fresh sourcing environment.

With two shows per year, visitors, including leading local and international buyers, interior designers, stylists and the media, all come from around Australia and beyond to source from the most exclusive brands in the country and enjoy the relaxed ambience and open floor plans that have become the trade mark of Life Instyle.”

Life Instyle Melbourne 2018 email footer

Just A Card

P6131124-1

I was excited for our lapel pins to arrive, just in time to wear at our upcoming trade fair in Melbourne!

Have you heard of the Just A Card Campaign? It came about when British artist & designer Sarah Hamilton saw the quote “If everyone who’d complimented our beautiful gallery had bought ‘just a card‘ we’d still be open” by store keepers who’d recently closed their gallery.

This prompted a call to action! Designer/Makers and independent shops and galleries needed a voice and so in 2015 Sarah started the wonderful Just A Card campaign.

Sarah says “when you buy JUST A CARD, just a book, just a gift etc from an independent shop or creative business you’re not just buying a card…you’re supporting passion, skill, creativity, originality and community” – I couldn’t put it better myself!

Many of the shops that sell my work are small independent stores with passionate owners, so my sucess is also linked to their sucess.

While the Just A Card Campaign started in Britian it’s message has resonated globally with designers, makers, and independent shops and galleries and next week is a 3rd Birthday celebration of just how far it’s come.

Coming from a small island off an island  (my old atlas doesn’t even name it!) by necessity gives me a “there’s a whole world out there” focus on where I’d like petal & pins to be so I’ll be participating in their Five Day Instagram Challenge and I invite you to follow along – @petalandpins

How can you get involved?

  • Follow Just A Card on twitter and Instagram
  • Download a poster and put it up in your event or shop.
  • Like, comment or share the social media posts of designers, makers and independent shops and galleries whose work you love.
  • Re-post this blog post!

And finally as Sarah says – by all means compliment people, it makes the world a far sunnier place, but if you can, please, buy ‘just a card‘!

JUST+A+CARD+-+front+-+A6

The Seed Of An Idea

OLYMPUS DIGITAL CAMERA

Hello! this is me in our Life Instyle trade fair stand at the beginning of August.

In a few weeks it will be five years since I began this blog – I would never have thought then that I would be showing my designs at a trade fair (or sharing a photo of myself!)

Some people start a blog with a pronouncement of what it will – or won’t – be.  I didn’t really have a plan but I knew it was about taking the seed of an idea that was playing in my head and letting it take shape and grow.

Of course writing this blog has done that and  more – loosely around the themes of my garden and design work with a bit of life, loss, friendship, and travel thrown in. 

And now here we are. I’ve spent the last two weeks sleeving cards and packing orders to send to stockists and Mr petal & pins has made multiple trips to the post office and is updating the online shop with our new collections (all while juggling the start of a new job!)

So thank you for following along, I’ll continue to write and share snippets from my garden and studio here but I also invite you to subscribe to our petal & pins newsletter to be the first to hear about new releases, design markets where we can meet up and special VIP offers (Subscribe now and receive 15% off your first order!)

petal & pins stationery and art prints

‘Our stylishly playful stationery and art prints are designed with flowers and foliage from our Tasmanian garden.

Sandra draws on her background as a fashion designer to create ephemeral artworks that she photographs for the petal & pins collection including our signature range the Garden Fairy’s Wardrobe®.

Established in 2012, our studio looks out onto the rambling garden that inspires our designs and a ‘live in the moment, find joy in the things around us ethos.

petal & pins stationery and art prints are imaginative, unique and always enchanting.

We invite you to share our story…’

Sandra & Simon X

100 Seasons

roses and tulips at Flowers Vasette

I’ve always loved strolling past or into a fabulous flower shop, what passionate flower lover doesn’t!

Long before I started creating my miniature flower couture I would take photos of flower shops that caught my eye on holidays, Flowers Vasette was one and I have a photo taken of their storefront from about twenty years ago.

So it’s not surprising that in the fledgling beginnings of petal & pins I declared I would love to have my cards stocked at this iconic Melbourne florist and we were excited in March this year when that wish came true!

Recently in Melbourne for Life InStyle we were staying in Fitzroy just down the road from Flowers Vasette so we made a visit to their beautiful shop.

I took these pictures of the wonderful abundance of flowers and our Garden Fairy’s Wardrobe cards on display and bought a bunch of pink runuculus – often referred to as the rose of spring – to help make our apartment feel like home when we got back from long and busy trade fair days.

pinks and purples at Flowers Vasette
cards at Flowers Vasette
orchids at flowers VasetteFlowers Vasette Fitzroy Melbourne

Atelier Pétale

Atelier Pétale by petal & pins

Last week petal & pins launched a new range of limited edition prints at the Life Instyle trade fair held in Melbourne.

I’ve designed hats with geraniums, violets and hellebores to grace one of my fashion illustrations – I invite you to take a look and let me know which is your favourite!

We ship worldwide from the petal & pins online shop and they will soon be available from some of our lovely Australian stockists (international enquiries about becoming a petal & pins stockist most welcome!)

 

View the collection –

Atelier Pétale Spring 2016 Collection

 

Return To The Source

It’s yet another rainy day in Hobart so since it’s not inviting to be in the garden picking flowers I thought I’d share some photos of making a dress with the hydrangeas from my autumn post gathered.

starting a petal & pins dressdesigner Sandra Alcorn starting one of her Garden Fairy's Wardrobe dressesleaf detail on a petal and pins dresspetal & pins autumn hydrangea dress

If you’ve been following the petal & pins blog for a while you may remember that back in February we were planning for our  first trade fair, well now we’re busy preparing for our second – this time in Melbourne!

The theme for this one is Return To The Source and it was inspiring to hear futurist, curator, event designer Genty Marshall talk about the inspiration and motivation behind this seasons event theme at a workshop in June.

‘provenance – what is true – materials – tactility – essentialism – legacy – the idea of journey’ – all these things are important to us and what we do at petal & pins from the designs I create, the paper stock we choose and the decision to print locally in Tasmania.

Our garden not only inspires but also  provides the materials for my Garden Fairy’s Wardrobe dresses, so the seasons, and like today the weather influence when and what I have to design with but that unpredictable and sometime elusive nature is part of the charm for me – it inspires me to try and ‘live in the moment’ more.

LISM16_MarketingKit_Facebook_600x315_LISKISFIS_3

We’ve added some new dresses to The Garden Fairy’s Wardrobe card range and last week I went to see them start to roll off the press – I can’t wait to share them and some of the other creative ideas I’ve been working on!

If you’re a retailer who  loves flowers, fashion and a bit of whimsy we’d love to show you through the petal & pins range – come and say hello – you’ll find us at F24 in First Instyle.

To know when the new designs will be available online and in stores subscribe to our newsletter here.

%d bloggers like this: