While Tasmania based artist Sandra Alcorn began her career as a designer in the fashion industry, she traded fabric for petals when she established …Floral Couture by Sandra Alcorn of Petal & Pins
I’d like to say I sat down to this cup of tea and spent a few hours sketching but it’s just a pretty tableau to show off the beautiful detail inside the cover of our petal & pins notebooks that we released at the beginning of Spring. It’s exciting to go from an idea, finesse a design and then hold a new product in my hands.
The posy in the photo is from my patchwork hedge, there is lilac, crabapple blossom, japonica, beauty bush and a rose and if I’m lucky (like this year) their flowering overlaps for a colourful spring display.
The hedge inspired the patchwork dress which features in our Garden Fairy’s Wardrobe card collection. A sundress design I like to think of as conjuring up weekends wandering around markets or picnics with friends.
I timed the photoshoot perfectly because now it’s raining – the garden will love that and I’ll go and put the kettle on for a cup of tea I’ll actually get to drink before sorting stock to pack for the Made by Hand Market this weekend at Hazelhurst Arts Centre.
Made By Hand Artisan Market
10 – 3 Sunday 13 Oct 2019
Hazelhurst Arts Centre
782 Kingsway, Gymea, NSW
This event is part of Sydney Craft Week see what other events are on here, and if you’re out and about in Sydney on the sunday come and say hello!
For Spring/Summer I’ve created a brand new card collection with pretty colours and whimsical designs with apple blossom, jonquils, sea shells and Flemish butterflies!
I’m also delighted to introduce a range of linen tea towels and new designs to our popular Love Letters & Christmas Collections.
You may have seen some sneak peeks on the petal & pins instagram of these new designs and I’ll be showing the full range including our signature collection the Garden Fairy’s Wardrobe® at Life Instyle Melbourne next week at stand 2249.
If you are retailer you have a chance to win $1000 to spend at the event by registering to attend here.
The ultimate destination for all things in style.
“Life Instyle is a boutique trade event for leading buyers with a discerning eye for quality and style. With a strong focus on creative excellence and innovative design, Life Instyle has become a highly anticipated and sought after event within the retail industry and a centre of activity for buyers with their finger on the pulse.
Explore a mix of beautiful designer brands featuring premium homeware, giftware, lifestyle and kids products all within an inspiring and fresh sourcing environment.
With two shows per year, visitors, including leading local and international buyers, interior designers, stylists and the media, all come from around Australia and beyond to source from the most exclusive brands in the country and enjoy the relaxed ambience and open floor plans that have become the trade mark of Life Instyle.”
While I may be enjoying Spring, you may be somewhere watching the leaves turn and fall.
In this picture it’s surrounded by some of my vintage pieces including a very special bag.
It arrived one day in the post with a lovely note from a friend, the bag belonged to her mum and made her think of me and so wanted me to have it.
“…You bring me fond memories of my mum when you talk about her. I don’t mean for it to be a bag you would carry – it just feels as if it would be more at home with you!”
Now I’ve always been attracted to vintage bags, from ones in my childhood dress up box to the op shop and flea market finds I collected as a fashion design student so it was easy to see why she thought of me!
I was delighted with both the bag and the sentiment from a friend I see all too rarely (we live in different parts of the country) and this lovely gesture shows we will always be kindred spirits. I will use the bag – in fact I already have, I’ve also been leaving it sitting on my grandmothers dressing table that we use for a hall stand so I can glance at it every day.
You can see all my card and art print designs here.
Hello! this is me in our Life Instyle trade fair stand at the beginning of August.
In a few weeks it will be five years since I began this blog – I would never have thought then that I would be showing my designs at a trade fair (or sharing a photo of myself!)
Some people start a blog with a pronouncement of what it will – or won’t – be. I didn’t really have a plan but I knew it was about taking the seed of an idea that was playing in my head and letting it take shape and grow.
Of course writing this blog has done that and more – loosely around the themes of my garden and design work with a bit of life, loss, friendship, and travel thrown in.
And now here we are. I’ve spent the last two weeks sleeving cards and packing orders to send to stockists and Mr petal & pins has made multiple trips to the post office and is updating the online shop with our new collections (all while juggling the start of a new job!)
So thank you for following along, I’ll continue to write and share snippets from my garden and studio here but I also invite you to subscribe to our petal & pins newsletter to be the first to hear about new releases, design markets where we can meet up and special VIP offers (Subscribe now and receive 15% off your first order!)
petal & pins stationery and art prints
‘Our stylishly playful stationery and art prints are designed with flowers and foliage from our Tasmanian garden.
Sandra draws on her background as a fashion designer to create ephemeral artworks that she photographs for the petal & pins collection including our signature range the Garden Fairy’s Wardrobe®.
Established in 2012, our studio looks out onto the rambling garden that inspires our designs and a ‘live in the moment, find joy in the things around us ethos.
petal & pins stationery and art prints are imaginative, unique and always enchanting.
We invite you to share our story…’
Sandra & Simon X
We’re heading to the north of the state this coming week for a 2 day pop up shop at the Town House Gallery in Launceston.
Town House is more than just a gallery – it’s an indie store, studio and curated pop up space and it fosters a sense of community with artist run workshops.
Started by textile designer Meredith Ireland, it champions Australian art & design with a focus on the makers who call Tasmania home.
I first met Meredith online when she got in touch with me about writing a guest blog post for Create & Thrive in January. It was not something I’d done before, and we were busy in preparations for our first trade fair appearance so it presented a lovely opportunity to look at what had got me to that point and so I called my post ‘How a Head Full Of Dreams Became petal & pins‘.
That first guest blog post turned out to be a fitting representation of the year to unfold – a year full of ‘firsts’ – our first trade fair, our first big interstate design market, our first pop up shop.
On Saturday we took a drive up to Launceston and finally met Meredith in person and got to see the wonderful space we will transform into all things petal & pins next Friday & Saturday!
In August we showed at our second trade fair, in November we head back to the Bowerbird Design market and next week at Town House will be our 2nd pop up shop!
It’s a lovely coincidence that something towards the end of this year connects me up again with Meredith, it’s been a wonderful, busy, exhausting, exciting year and with only two more months to go I’m now dreaming about what’s next.
You can now find petal & pins whimsical designs in over 45 stockists – mostly in Australia (but we’re working on that!) as well as our online shop.
If you subscribe to the petal & pins newsletter you will be the first to hear where we’ll pop up next, get subscriber only offers and a special welcome gift. Subscribe here.
And, if you happen to be in Launceston next Friday or Saturday, come and say hello!
We opened the door to the petal & pins + amanda sheen jewellery pop up shop last Thursday.
It’s located in the lovely Salamanca Place inside an old stone warehouse – we’re having fun ‘keeping’ shop, meeting locals and interstate and overseas visitors – so thank you if you’ve come in for a chat and browse!
We’ve also been selling bunches of spring flowers picked and gathered each morning, they make the outside of the shop really pretty and add a burst of colour to the pop up shop bicycle basket.
Open every day until the 5th of October at Space 008 Salamanca Arts Centre, Salamanca Palace Hobart.
On a recent trip to Melbourne I saw the 200 Years of Australian Fashion exhibition at the NGV and this wedding dress (circa 1952) designed by Beril Jents was just one of the dresses that not surprisingly caught my eye.
Over the years I’ve made a garden full of flowers from fabric myself – from evening and wedding dress embellishments to adornments for lapels or hats. Just lately I’ve been making ‘spring blossom’ out of paper for part of our petal & pins display at our second trade fair appearance.
We’re launching our new Garden Party card collection, a Black Label range of notecard sets and I have designed a new collection of limited edition prints we’ve called Atelier Pétale featuring a vintage fashion inspired sketch with hats I’ve styled from flowers from our garden.
So our garden flowers continue to inspire me creatively and petal & pins continues to grow! We head to Melbourne next week for the trade fair and Mr Petal & Pins and I are getting excited, thank you for following us on this journey you are part of our story!